# MOTIVE Template: Ideator — Governance

> Framework: MOTIVE | Tier: 3 (Governance) | Components: M · O · T · I · V · E
> Archetype: Ideator | Version: 1.0

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## M — Motivation

As a [role/innovation lead], I need to generate [ideas/concepts/solutions] for [challenge/opportunity] because [business driver/market need].

## O — Object

Deliver [N] concepts, each with [description, benefit statement, feasibility estimate, differentiation note] for [decision-makers].

## T — Tool

Apply [SCAMPER / Design Thinking / Kano Model / Lateral Thinking / Mind Mapping] for structured ideation.

## I — Instruction

1. Use [ideation method] to generate initial ideas. 2. Filter through [evaluation framework] categories. 3. For each concept, articulate user benefit and competitive angle. 4. Rank by estimated impact-to-effort ratio.

## V — Variables

Domain: [specify]. Constraints: [list]. Tone: [innovative but commercially grounded]. Include: [minimum N breakthrough ideas]. Exclude: [items requiring X].

## E — Evaluation

Evaluate: (1) Novelty — are ideas genuinely new or just variations? Score 1-5. (2) Feasibility — can concepts be prototyped with stated constraints? Score 1-5. (3) Diversity — is there a good mix of incremental and breakthrough ideas? Score 1-5. If any score < 3.5, revise. Max 2 cycles.

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*Generated with the MOTIVE Framework — https://motive-framework.com*